It is clear from the success of the summer season
Reus is confirmed as regards commercial and cultural tourism in Costa Dorada
Highlights the collaboration between the city , commercial and private entities
Reus. Costa Dorada. 21 October 2013. Costa Dorada. Reus. October 21, 2013
Reus has recently closed summer tourism campaign with data again to confirm the positioning of the city as regards commercial and cultural tourism in Costa Dorada. The success of the tourist season is the result of joint effort and collaboration between the City , commercial entities and private initiative .
Visitor Facts
A total of 56,099 people visited the Gaudi Centre between May 1 and September 30 , 10% more than the same period last year . Stresses the influx of visitors from Russia and the countries of Eastern Europe , with a significant increase of tourists from Ukraine , which has increased by 25 % over the same period last year .
One of the innovations of the recent summer season has been the commitment to boost visits at Pere Mata Institute , thanks to an agreement between the city and the school. Expanding the possibilities of visiting the Distinguished Pavilion has multiplied the number of visitors , and this year the total has been 2,222 people , a number that triples the summer of 2012.
On the other hand , thanks to an agreement between the Agency of Promotion of Reus and the Priory of St. Pere for opening the temple in summer , a total of 47,775 visitors visited the church, 27% more than last year , of which , 61% were foreign visitors.
The increase in tourists is a major economic impact on the services sector in general, trade , catering and transport of Reus.
Tax free
Data from tax free return of serve from May to September , which manages the City Promotion Agency , confirmed an increase of 3 % in the number of operations performed . A total of EUR 170.710 were returned , a fact which is an increase of 31% of the money back last year. This data is extracted indicated that has generated a purchasing volume of 2 million euros , of which 90% are made in Reus.
These data also let you know the type of items purchased . Particularly remarkable woman 's clothes , followed by men's clothing , shoes and leather accessories , jewelry items and optics. In terms of ethnicity of service users in Reus tax free , 90% were Russian citizens , this percentage increases to 95 % if you add up the citizens of the former Soviet republics .
Russian tourist profile
The City Promotion Agency has conducted a study of Russian tourist profile , from polls in the bus station . In relation to their spending in the city , it is concluded that average spending in Reus is 190 euros per person.
Visitor Interest
From 987 surveys of tourists visiting the city as a point of information of the bus station , you can learn more about the profile of the tourists and their interests . Motivation According to the visit in Reus , 48% come to the city with intention to buy , 27% to visit the Gaudí Centre and 25% for the city.
Surveys show that the march of Reus a percentage of almost 80 % say they have bought in Reus , exceeding initial intention had, which was 48 % , which confirms the commercial attractiveness of the city. Other interesting facts are that for about 75 % it is the first time they visit the city of Reus and 85 % intend to return . Tourists give a medium rating of 8.3 out of 10 to the experience of the visit in Reus.
News from summer 2013
A new feature has been the summer tourist information service and Russian translators . During the months of July and August he served a total of 23,077 people , with an average of 410 people attended a day. Given these good data, it was decided to extend the service to September.
On the other hand, the Russian translation service in stores attended 22 commercial establishments in the city. Given that many stores already have their own staff who speaks Russian , the evaluation of this service has been very positive from both Russian visitors as shopkeepers.
Also new this summer is the launch of the new tourism Reus application for phones and tablets that about 300 people have discharged in two months. It is fair to say that , after the Castilian and Catalan , Russian application was the most downloaded .
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