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Major tourist municipalities strengthen their presence in the British market
The main tourist municipalities in Spain, members of the Alliance of Sun and Beach Tourist Municipalities (Adeje, Arona, Benidorm, Calvià, Lloret de Mar, Salou, San Bartolomé de Tirajana, and Torremolinos), met in London with the main British tour operators to strengthen the Spanish tourist destination in the British market.
Salou Capital of Catalan Culture: program of events
From March 2025 to February 2026, every month of the year will be a non-stop cultural event in Salou, the Capital of Catalan Culture. Concerts, plays, renowned artists, popular and traditional cultural activities, sports, art and gastronomy, as well as the reopening of museums and cultural spaces. Do you want to know more?
Hotel Blaumar, Salou's first Queer Destinations Committed LGBT establishment
Hotel Blaumar in Salou is the first establishment in the capital of the Costa Daurada to be certified as a Queer Destination. In order to facilitate the achievement of this certification, the hotel has offered training to all its staff so that they can provide quality care to its customers from this group.
A grand inaugural gala of Salou Capital of Catalan Culture 2025
A grand gala at the Teatre Auditori de Salou (TAS), in front of around 500 people, was the starting point for Salou Capital of Catalan Culture 2025, a designation that will allow the municipality to assert itself as the great capital of culture in capital letters of Catalonia for twelve months, beyond being the capital of tourism and holidays in the country.
Salou asks that the new tourist tax reduce the tax pressure on the citizens of Salou
Yes to the increase in the tourist tax announced by the Government of the Generalitat of Catalonia, but that the increase serves to reduce the tax pressure on the citizens of Salou. This is how forcefully the mayor of Salou, Pere Granados, has expressed it, who has recalled that this reduction in tax pressure has been a demand of tourist municipalities such as Salou for some time.
Salou is committed to offering year-round, higher-quality work
Salou City Council has been working for some time to ensure that tourism can offer more and higher-quality work in the municipality. The strategy to achieve this ambitious goal involves above all diversification and innovation. It is precisely in this field that Salou has taken a further step, joining a pilot project of the State Secretariat for Tourism, through
Segitur.
The beauty of Miss RNB Spain meets in Salou in spring
This spring, beauty meets in Salou. The 52 candidates aspiring to be Miss RNB Spain will compete for the title at the Teatre Auditori de Salou (TAS), on April 12 at 8 pm, when the grand final will be held. Each candidate represents a Spanish province or autonomous city of the state.
Thank you chefs for the success of “Salou, essence of happiness”
A total of 13 chefs from 7 Salou restaurants have received recognition from Salou City Council for their contribution to the successful presentation of "
Salou, essence of happiness
" in Madrid, within the framework of Fitur. Together they prepared a welcome cocktail and a tasting menu that has helped the new promotional campaign for Salou to have a great impact.
Come and be surprised
On your list of happy moments, there will surely be no shortage of those that you will experience in Salou if you come and let yourself be surprised. You will be seduced by its beaches; You will be captivated by its natural and landscape wealth; You will enjoy knowing the secrets of its history; you will be encouraged to play sports; You will savor its varied and rich cuisine, and you will be able to choose between the most absolute relaxation or a long list of activities and proposals for leisure and fun. Come to Salou and be surprised! What more could you want?
Salou: the place to visit, to live and to be happy
The study by the consultancy firm YouGov, in which Salou appears as the second happiest municipality in Catalonia and one of the 20 happiest in Spain, is the leitmotiv of the promotional campaign for Salou 2025. There is no doubt about it. Salou is the ideal place to visit, to live and to be happy.
S
alou is the essence of happiness and well-being
.
Salou, a destination of excellence for family tourism HOLA Família!
Salou has been awarded the certificate of family tourism destination “HOLA Família!” by the Catalan Tourism Agency, which recognises the excellence of the municipality's tourist offer, especially aimed at families. So much so that Salou meets 86% of the required requirements (31 out of 36), which makes the capital of the Costa Dorada one of the best family tourism destinations in the Mediterranean.
A magnificent fireworks display closes Salou's Nits Daurades
Salou's Nits Daurades 2024 festival has closed with a magnificent fireworks display, in front of thousands of people of all ages who have enjoyed the pyrotechnic show, filling the Jaume I promenade and the beach. It has been 13 days of intense celebration, with thirty events, all free, in which local talent and culture have had a special role.
Salou with Catalonia as a World Region of Gastronomy
Catalonia aspires to become the World Region of Gastronomy in 2025 and the Salou City Council has given its support to this project, which with the name “SomGastronomia” wants to unite the agri-food, gastronomic and tourism sectors to create a high-quality wine-gastronomic tourism model. quality, regenerative and sustainable.
Shops of Salou, experts in happiness
Shops of Salou, experts in happiness
is the number of the new campaign to promote the trade of the capital of the Costa Daurada presented by the town council. The objective is to build the loyalty of resident customers and attract tourists to a
professional, flexible and trustworthy shops.
Summer Agenda: what to do today in Salou
If you come to Salou on holiday you should know that the City Council has prepared an extensive Summer Agenda of activities and proposals for all ages and for all tastes, all of them free, cultural, sports, musical, leisure, or commercial, for the months of July, August and early September.
Here you have all the information of the proposals, the days, hours and places of celebration
. We will wait for you!
Salou, a pioneer in associating a perfume with a tourist destination
The municipality and tourist destination of Salou has again become a pioneer, and in this case it is linking the city with a perfume,
Salou essence
, which was presented during a large social event held in the city of Zaragoza with more than 200 guests.
The Blaumar Group studies applying AI to reinforce its commitment to sustainability
The Blaumar Group is a hotel chain with an outstanding track record in Salou, especially for its commitment to sustainability. With more than 30 years of experience in the sector, it is a pioneer in Tarragona in achieving the BREEAM® ES seal, which is added to its other environmental quality certifications. Now, it also explores how artificial intelligence (AI) can help more sustainable tourism.
What to do in Salou during Holy Week 2024
If you have not yet decided where to spend these days of Easter holidays, do not hesitate and come to Salou. You can rest and do nothing else, which is a more than appealing plan, or choose one of the many possibilities that the capital of the Costa Dorada offers you. Here we leave you some proposals.
The Gastronomic Agenda of Salou 2024 brings proposals for the entire year
Under the Salou Food Experience brand, the Municipal Tourism Board and the Salou City Council have presented the Salou Gastronomic Agenda 2024, together with the Associació d'Empresaris d'Hostaleria de Salou (AEH).
.
Salou will have 2,000 new parking spaces
Salou wants to make the stay easier for both its residents and the thousands of tourists it receives throughout the year. And to do this, it is implementing an urban transformation plan that will increase the number of parking spaces on its streets to reach 4,200 in two years.
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Craft Market throughout the summer in Salou on the Catalan farmhouse
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