Salou has made a commitment to leisure and entertainment that has strategically positioned it as one of the most powerful tourist destinations in the Mediterranean and, in addition, it works to face the future of digitization and modernization and to preserve natural values and sustainability. of its landscape. These are the main ideas behind the proclamation of the Salou Festival that was delivered by Francisco Javier García Cuenca, president of the Instituto Tecnológico Hotelero, from Alicante.