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Salou, leader in 2025 with 2.4 million visitors and 8.6 million overnight stays
Salou has done it again and has closed 2025 with record figures that consolidate the municipality as the leading destination of the Costa Dorada and one of the most important in Catalonia and Spain. Specifically, more than 2.4 million visits chose Salou for their holidays in 2025, 4.78% more than in 2024, and more than 8.6 million overnight stays were recorded, 4.21% more than the previous year.
The ancient history of Salou, new tourist product
Very close to Easter, the City of Salou has presented "
Salou, the history continues
", the new tourist product that affects the millenary history of the capital of the Costa Dorada. The project will soon be completed with the future Neolithic Route, which is already being developed, to point out loud and clear that Salou is much more than a sun and beach destination.
Salou prepares with the Generalitat the devices for the total eclipse of the sun
The City Council of Salou and the Generalitat de Catalunya are preparing the devices to facilitate and ensure the observation of the total solar eclipse of August 12, 2026 by all people who want to live this astronomical phenomenon, which has not occurred in Catalonia for 121 years. The eclipse also coincides with the summer festival of Salou, the Golden Nights.
Festa al Cel: Grand Air Show on September from 18 to 20, 2026
From 18 to 20 September 2026 Salou will host the second edition that hosts the capital of the Costa Dorada of the "Festa al Cel", the largest air show in Spain, which was already a great success of public last year. In the 2026 edition, the exhibitions will be extended after sunset.
"Salou. Golden Modernism” wins the Souvenir Art award of Salou 2026
Helena Frías' proposal around the modernist and noucentista heritage of Salou has been the winner of the second edition of Souvenir Art 2026, the contest promoted by the Chair of Tourism Innovation and Research of Salou. With the title "
Salou.Modernisme Daurat
", the proposal includes the main and best known modernist and Noucentista buildings in Salou.
Salou discovers its Modernista and Noucentista Route
A total of 14 buildings and constructions are included in the recently inaugurated Modernista and Noucentista Route of Salou, one more step of the municipality to highlight its rich architectural heritage of the early 20th century. Chalets, a water tank, a hotel and an apartment building are part of a guided tour that completes the tourist offer of the capital of the Costa Dorada.
Salou Sport: the New Benchmark for Sports Tourism in the Mediterranean
The
Salou Sport brand, launched by the Salou Municipal Tourism Board, has been established to consolidate the municipality as the leading sports destination in the Mediterranean. This strategic positioning is built upon three pillars: elite infrastructure, a privileged climate, and an extensive calendar featuring more than 200 annual sporting events. The objective: to deseasonalize tourism and promote sustainable economic activity 365 days a year.
On 17 and 18 July 2026, the Festiuet arrives
After the success of last year, with 31,000 attendees, Salou returns to host the Festiuet on July 17 and 18, 2026, a music festival with the most successful groups of Catalan music and spanish pop in recent years such as La Gossa Sorda, Leire Martinez, La Fúmiga, Figa Flawas, The Tyets, Ginestà, Els Pets, Buhos or Lax'n'Bust, among others.
Enjoy vermouth in Salou for Christmas
Until December 23, from 12 to 3 pm, you can taste the best vermouths in the joint initiative between the Associació d’Empresaris d’Hostaleria (AEH) of Salou and the City Council of the capital of the Costa Daurada. Up to 19 establishments are participating in the “Fem el vermut a Salou” action, which for 6 euros offers to enjoy vermouth accompanied by a gastronomic tasting.
Salou commemorates the 60th anniversary of the monument to Jaume I
This year 2025 it is 60 years since the monument to Jaume I was inaugurated, a sculptural ensemble 12 meters long and 20 meters high, located on the promenade of the same name and symbol of Salou. To commemorate this date and the importance of this work for the capital of the Costa Dorada, the City of Salou has prepared several events.
Secure trade for Christmas
Christmas is a time of great commercial activity and Salou does not escape this situation, especially with the forecast of an increase in the number of visitors, especially families. That is why, as every year, the City of Salou strengthens its support for local commerce with a campaign to improve security. In fact, Salou is the second municipality in the province where crime has been reduced the most in 2025.
The highest crochet Christmas tree in Catalonia is in Salou
During all the Christmas holidays, Salou has among the decoration of its streets a Christmas tree made with hook, which, in addition, is the highest in Catalonia of this style with 10 meters high. The Group of Women of Salou has woven for a year 1,500 hook knit paintings to raise this unique Christmas decoration.
The Squid Festival or how to enjoy Salou in November
November in Salou is the month of the squid par excellence and for this reason it is essential to enjoy the Squid Festival, which this 2025 reaches the 50th edition, and various conmenorative activities are held, in addition to the Squid Gastronomic Days, to taste delicious dishes with this cephalopod mollusc as the main ingredient.
Squid, star dish in 12 restaurants in Salou
A total of 12 restaurants in Salou participate in a new edition of the Squid Gastronomic Days, entitled "From the sea to the table". The days are held until December 14, 2025, and are part of the 50th anniversary of the Squid Festival.
Every Thursday, dish and drink for 6 euros with the "Tasta Salou"
“Tasta Salou” is back, the gastronomic days of the capital of the Costa Dorada to try a dish accompanied by a glass of wine (blanc, red or rosé) or a glass of cava all for 6 euros. Check participating establishments and enjoy it!
The Municipal Tourism Board renews the Q certification for tourist quality
The two offices of the Salou Municipal Tourism Board have renewed this 2025, and for the third consecutive year, the "Q" certification of Tourism Quality awarded by the Institute for Spanish Tourism Quality (ICTES). This rating verifies compliance with the international quality standard UNE-ISO 14785:2015 and coincides with the user satisfaction survey, which values the attention received at 9.22 out of 10.
Salouween, or how to enjoy the best Halloween on the Costa Daurada
From October 24 to November 2, 2025, Salou is themed to offer the best Halloween celebration on the Costa Daurada: Salouween. Special commercial activity, chestnut festival and Halloween for the little ones and families, the parade of monsters and zombies, and of course Salouween Street on Passeig Jaume I, with gastronomic offerings, music and shows.
Have fun buying in Salou for Salouween
Sixty shops in Salou participate until November 1, 2025 in the campaign "
Salouween: let's fear it!
", which aims to boost local commerce. The establishments decorate their windows with Halloween motifs and offer special promotions, in addition to raffling a double ticket for PortAventura and Ferrari Land.
The Local Police recognices 18 agents for their services
The City Council of Salou and the Local Police have recognized 18 agents for their services. It has also been recalled that Salou is a safe municipality, according to the latest official data, and that the Local Police "
is key to guarantee the quality of life of the citizens
" said the mayor of Salou, Pere Granados.
First “Bank for Europe” to promote European values among young people
The mayor of Salou, Pere Granados, has inaugurated in the Espigó del Moll the "Banc per Europa", a bank that has been painted with the colors of the flag of the European Union. The bank is the symbol of the entry of the municipality into the network of cities that actively defend European values, especially among young people. It is the first "Bank for Europe" opened in the province of Tarragona and the third in Catalonia.
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