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Salou, leader in 2025 with 2.4 million visitors and 8.6 million overnight stays
Salou has done it again and has closed 2025 with record figures that consolidate the municipality as the leading destination of the Costa Dorada and one of the most important in Catalonia and Spain. Specifically, more than 2.4 million visits chose Salou for their holidays in 2025, 4.78% more than in 2024, and more than 8.6 million overnight stays were recorded, 4.21% more than the previous year.
Salou prepares with the Generalitat the devices for the total eclipse of the sun
The City Council of Salou and the Generalitat de Catalunya are preparing the devices to facilitate and ensure the observation of the total solar eclipse of August 12, 2026 by all people who want to live this astronomical phenomenon, which has not occurred in Catalonia for 121 years. The eclipse also coincides with the summer festival of Salou, the Golden Nights.
Squid, star dish in 12 restaurants in Salou
A total of 12 restaurants in Salou participate in a new edition of the Squid Gastronomic Days, entitled "From the sea to the table". The days are held until December 14, 2025, and are part of the 50th anniversary of the Squid Festival.
The Municipal Tourism Board renews the Q certification for tourist quality
The two offices of the Salou Municipal Tourism Board have renewed this 2025, and for the third consecutive year, the "Q" certification of Tourism Quality awarded by the Institute for Spanish Tourism Quality (ICTES). This rating verifies compliance with the international quality standard UNE-ISO 14785:2015 and coincides with the user satisfaction survey, which values the attention received at 9.22 out of 10.
Next Generation to live well in Salou all year round and during the holidays
In Salou you live well but you will still live better because the City of Salou has received 11 million euros, from the Next Generation Funds, to make a more sustainable and resilient municipality from the environmental, economic and social point of view. The projects for 2021 are already executed in 90% and those for 2023, in 45%.
The proclamation of Nits Daurades highlights the model and successful tourism of Salou
"
Salou has a model tourism, capable of adapting to new demands
." With these words the preacher of the Nits Daurades de Salou 2025, the Minister of Business and Labor of the Generalitat de Catalunya, Miquel Sàmper, has highlighted the leadership of the municipality in the main economic sector of the country.
Major tourist municipalities strengthen their presence in the British market
The main tourist municipalities in Spain, members of the Alliance of Sun and Beach Tourist Municipalities (Adeje, Arona, Benidorm, Calvià, Lloret de Mar, Salou, San Bartolomé de Tirajana, and Torremolinos), met in London with the main British tour operators to strengthen the Spanish tourist destination in the British market.
Hotel Blaumar, Salou's first Queer Destinations Committed LGBT establishment
Hotel Blaumar in Salou is the first establishment in the capital of the Costa Daurada to be certified as a Queer Destination. In order to facilitate the achievement of this certification, the hotel has offered training to all its staff so that they can provide quality care to its customers from this group.
Salou asks that the new tourist tax reduce the tax pressure on the citizens of Salou
Yes to the increase in the tourist tax announced by the Government of the Generalitat of Catalonia, but that the increase serves to reduce the tax pressure on the citizens of Salou. This is how forcefully the mayor of Salou, Pere Granados, has expressed it, who has recalled that this reduction in tax pressure has been a demand of tourist municipalities such as Salou for some time.
Come and be surprised
On your list of happy moments, there will surely be no shortage of those that you will experience in Salou if you come and let yourself be surprised. You will be seduced by its beaches; You will be captivated by its natural and landscape wealth; You will enjoy knowing the secrets of its history; you will be encouraged to play sports; You will savor its varied and rich cuisine, and you will be able to choose between the most absolute relaxation or a long list of activities and proposals for leisure and fun. Come to Salou and be surprised! What more could you want?
A magnificent fireworks display closes Salou's Nits Daurades
Salou's Nits Daurades 2024 festival has closed with a magnificent fireworks display, in front of thousands of people of all ages who have enjoyed the pyrotechnic show, filling the Jaume I promenade and the beach. It has been 13 days of intense celebration, with thirty events, all free, in which local talent and culture have had a special role.
Shops of Salou, experts in happiness
Shops of Salou, experts in happiness
is the number of the new campaign to promote the trade of the capital of the Costa Daurada presented by the town council. The objective is to build the loyalty of resident customers and attract tourists to a
professional, flexible and trustworthy shops.
Salou will have 2,000 new parking spaces
Salou wants to make the stay easier for both its residents and the thousands of tourists it receives throughout the year. And to do this, it is implementing an urban transformation plan that will increase the number of parking spaces on its streets to reach 4,200 in two years.
Salou welcomes 2023 with the promotional video 'Salou is much more'
Nature, history, culture, festivals, gastronomy, quality restaurants, high-level accommodation, facilities for all kinds of events, sports both outdoors and in suitable equipment, shopping, leisure, entertainment, beach, sun. All this and much more is in Salou, which has produced a promotional video so that everyone knows that Salou can be enjoyed all year round.
Salou filled Salou almost 100% the Todos los Santos bridge
The November 1 bridge in Salou registered an average occupancy of 87% in the 45 tourist establishments that remained open, according to data from the Municipal Tourist Board. The Festival of October 30, the 'Salouween' and the high temperatures brought local and French tourism to Salou, mainly.
Salou is committed to reducing the use of private cars on its streets
New urban mobility plan (PMUS) promoted by Salou City Council that promotes mobility on foot, by bicycle and by public transport.
Salou invites visitors to save water
Faced with the widespread drought situation, the Salou Tourism Board invites visitors to save water through the "Bring memories, not water" campaign. Salou thus joins the initiative of the Generalitat de Catalunya and the Catalan Water Agency to raise awareness in the tourism sector of the need to save and reuse water.
Salou reinforces surveillance and police resources in the areas with the greatest tourist impact
Local Police and Mossos d'Esquadra troops are being increased in the areas with the greatest tourist impact in the capital of the Costa Dorada, with the aim of improving public safety, aspects related to mobility and eradicating uncivil acts.
The Blue Flag flies again on the Llevant and Capellans beaches
The Llevant and Capellans beaches in Salou have renewed the Blue Flag this 2022 that certifies their environmental quality and services, awarded by an international jury of the Foundation for Environmental Education (FEE). In addition to this distinction, the main beaches and coves of Salou bear nationally and internationally recognized quality labels.
Gastronomy, wine and music night in September to say goodbye to summer
Salou proposes a first-class gastronomic festival that will take place on September 25, starting at 7:00 p.m. in the Torre Vella, to say goodbye to summer. This is Gastro Wine&Music 2022, a festival that will pair gastronomy, wines and cavas from 20 wineries, cocktails and music. Tickets are already on sale at a price of 65 euros per person.
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